Rust Cohle Blows Kids’ Minds in This Amusing True Detective Spoof of AT&T’s Ads

Ross Marquand apes Matthew McConaughey

Headshot of Alfred Maskeroni

Alright, alright, alright.

Fans of HBO's True Detective (and anyone who's been on the Internet in the last six months) know about Matthew McConaughey's character Rust Cohle sitting at a table smoking cigarettes and drinking Lone Star beer while being questioned by detectives. We also know that according to Cohle's philosophical drawl, "time is flat circle." 

Enter actor-comedian Ross Marquand, who has uncannily channeled the spirit of McConaughey in this spoof of AT&T's "It's Not Complicated" ads.

Below, we see the drama unfold in a room full of confused children, proving that in fact, it is very complicated indeed.

Via Laughing Squid.

@maskeroni Alfred Maskeroni is director of video for Adweek.