Russians torture donkey to hype parasailing

Something bad happened in Russia. No, I mean worse than usual. A group of Russian businessmen terrified vacationers by parachuting a donkey over a beach along the Sea of Azov, reportedly as a stunt to promote parasailing trips. Why they didn't think of offering this opportunity to a person who might actually enjoy it is unknown at this time, but what we do know is the poor donkey was even more freaked out than the public was. According to a local police official, "the donkey screamed and children cried" before the animal landed awkwardly in the water. Sheesh. And we thought Richard Branson's nude suit thing was in poor taste. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.