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Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if you're cheating.
The health-conscious stunt was created to promote the 2014 Winter Olympics in Sochi. The number isn't arbitrary, either. A metro ride costs 30 rubles, so each squat is worth one.
The vending machine piece is just one element of a larger campaign to get Russians more involved in the sporting lifestyle.
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