Russian Subaru Ad Expertly Veers From Shocking and Sad to Hilarious

Reversal of fortune on a quiet road at night

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you've been paying attention to Subaru's ads lately, you know that dogs love driving the brand's cars. But you probably don't know how far they'll go to do so.

This new dash-cam spot from Russia (where dash-cams are reportedly very much worth having) offers a window into canine depravity. The video is hilarious, in the same charmingly dumb way as other recent Subaru spots, but gets bonus points for offering a somewhat less wholesome portrayal than the brand's average American dog family, the Barkleys (though they did have an unhealthy affinity for chugging gas-station toilet water).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in