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After years of a voluntary ban on broadcast liquor advertising, a spot for Captain Morgan rum suggests that some advertisers have been reacting to their newfound commercial freedom by producing ads that have reached politically-incorrect proportions. The spot shows a woman calling her juvenile boyfriend/spouse (it’s hard to tell from the spot), who claimed he was too sick to be with her at her cousin’s wedding (where, presumably, he’d be getting blasted on champagne). Instead, he’s at a bar, so he has to convince her that, well, in fact, he’s not a bar, but as he had said earlier, is home sick and watching TV.
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