Ruffles Twists the Sports Marketing Playbook With WNBA's A'ja Wilson

The partnership is the chip maker's first with a woman athlete

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As the 2022 Women’s National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond.

With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the WNBA and signing a Chip Deal with A’ja Wilson as its first-ever woman athlete partner. Wilson joins the brand as part of its campaign to launch the new Ruffles Ridge Twists product line, which features Wilson’s signature flavor, Smoky BBQ.



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