Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As the 2022 Women’s National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond.
With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the WNBA and signing a Chip Deal with A’ja Wilson as its first-ever woman athlete partner. Wilson joins the brand as part of its campaign to launch the new Ruffles Ridge Twists product line, which features Wilson’s signature flavor, Smoky BBQ.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in