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Like other divisions of the military, the U.K.’s Royal Navy has long lacked diversity. Its new campaign is its latest attempt to welcome more diverse recruits and position itself as an inclusive organization.
The ad, created by Engine Creative, features a young Sikh man called Lt. Raj, a serving Naval officer in the Submariner service. It follows his story as he grows up between two cultures in west London, drifts away from his Sikh roots and then joins the Royal Navy—to the disapproval of his family.
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