Royal Match Players Become Actual Royalty in Dream Games Ad

The campaign created by House 337 aims to grow the popular app's audience

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Mobile gaming company Dream Games is promoting its free-to-play game Royal Match with a campaign that showcases the “royal treatment” its players receive.

The puzzle game, in which players help King Robert to restore his castle while winning their own rewards, was the first to be released by the publisher in February 2021.

The multimillion-dollar TV campaign was created by House 337 and released Feb. 13 across the U.K. It will run in 30- and 40-second edits for a two-week period with the aim of demonstrating the graphics and gaming experience of Royal Match to new audiences.

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