Royal London Revisits Britain’s Bloody, Plague-Ridden Past With Macabre Delight

'We're so yesterday'

Headshot of David Griner

Royal London has been around since 1861, but the insurer decided to go even further back to explain its old-school values, like loyalty, care and "helping people hide their cheese from the Vikings."

In two new 60-second spots from agency VCCP, Royal London employs dark humor and a charmingly unfazed narrator to show how workplace hazards and priorities have changed over the centuries. 

Both ads are filled with quirky moments, details and delivery, so you're bound to find at least one scene that will make you chuckle. I even laughed at the call to action: "Ask your financial adviser about it. … Or the Internet."

Via The Drum.



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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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