Royal Caribbean shows off surf park

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Unless you despise pleasure cruises on principle, you may be curious about Royal Caribbean’s forthcoming monster ship, the 158,000-ton, 3,600-passenger Freedom of the Seas, which will bellyflop into the ocean in May. Royal Caribbean has cultivated a reputation for sporty cruising for some time, but the Freedom of the Seas raises the stakes with a top-deck attraction called the FlowRider—a 32-by-40-foot pool propped up at a 45-degree angle with a three-inch-thick sheet of water flowing up it at a rate of 30,000 gallons per minute, creating an artificial wave for surfers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in