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This ad for golf's European Tour pits Northern Irish phenom Rory McIlroy against a wise-cracking golf-ball-hitting robot named Jeff in a contest to see who can chip the most balls into washing machines on a driving range. (As a kid, McIlroy practiced this way for some reason. Perhaps he was raised in a laundromat.) "Losing to a robot is a bit like losing to Martin Kaymer," Jeff quips. Golf humor—as lame as the game itself.