Ronaldinho is decent on the accordion, too

Fifa
After every World Cup, I avoid watching soccer for six months, as I’m sick and tired of it. Ads with soccer players are OK, though. Here’s one of four new spots for EA’s FIFA 07 videogame. It shows Ronaldinho at a motion-capture session, with sensors on his body picking up his movements for use in the game. And quite an assortment of movements it is, including his (terrible) golf swing and (pretty good) accordion playing. “Is this in the game?” the athletes wonder in each spot. The other spots feature Wayne Rooney (whose golf swing is much more polished), Juninho and David Villa. The work is by Wieden + Kennedy.

—Posted by Tim Nudd