Ron Burgundy Really Gets in Your Face in His Latest Dodge Spot

The extremely hard sell

Dodge was taking a bit of a risk in hiring Ron Burgundy as pitchman—the ads, after all, promote Anchorman 2 at least as much as they sell any car. But the automaker must be happy with the number of times the brand and model names get uttered in Will Ferrell's latest spot for the automaker, which broke Sunday.

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