Ron Burgundy Co-Anchors an Actual Local News Broadcast in Bismarck, N.D.

Anchorman 2 crosses over

The Ron Burgundy blitz continues. Now, instead of congratulating movie stars on landing porny roles or hawking Dodge Durangos, Will Ferrell is making your wildest dreams come true by co-hosting, in Anchorman 2 character, an actual news broadcast for CBS affiliate KXMB-TV in Bismarck, N.D.

Life may imitate art, but reality is, sadly, more boring than fiction. Burgundy, on an actual journalistic leash, is not as entrancingly dumb as the Burgundy of Hollywood fantasy. Still, try not to crack a smile when he compliments the local weatherman, or narrates a nearby parking-lot trash fire.

The gimmick may not be as brilliant or fresh as Ferrell's North Platte, Neb., Super Bowl ad for Old Milwaukee. But it's hard not not to be amused that he's back on small-town American airwaves, even though he really is everywhere these days.

See the full half-hour below. Via Deadspin.

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.