Ron Artest and Madison Avenue

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Harvey Araton has a very interesting take on the Pistons-Pacers brouhaha in this morning’s New York Times.

Araton sees the brawl as an ugly glimpse of the unease that has grown between players and fans in the years since the NBA’s reinvention through marketing. It’s evidence, he says, of a “racial conundrum” that David Stern has always faced in trading off the gifts of young, predominantly black men to generate a wildly profitable, advertiser-friendly product catered increasingly to wealthy, mostly white audiences in posh suburban stadiums.

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