'Rolling Stone' mourns rockers' fate in Italy

This spot for Rolling Stone magazine, via BBDO Milan, has been out for a few months, but it just won a silver Lion at Cannes. It takes an entirely unexpected approach, suggesting Italian politicians have surpassed rock stars as the most sexed-up, drugged-out, hedonistic sleazebags. (Politicians involved in sex and drug scandals? No way!) Luckily, the spot's aimed at the Italian market, so presumably the Berlusconi-weary audience will get the joke. The concept works shockingly well, with the rockers bemoaning their loss of true party-animal status.