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Rock bands that attempt marketing stunts are usually on the nerdy side. Think Weezer or OK Go. But now, a Parisian band named (not very innovatively) the Parisians is going in the other direction—crafting a whole online campaign around the fact that they're dicks. The campaign, dreamed up by some other dicks at DDB Paris, involves a curious use of cover art in iTunes. Here's how it works: DDB created 18 fake covers for the band's new album.
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