Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Transformers: Revenge of the Fallen has unleashed a conspiracy campaign through a series of worldwide robot sightings. A bot jumps off a soccer stadium in Rome. A scooter transforms in the U.K. (above). Another climbs a water tower in Barcelona. There's are also sightings in Tokyo, Germany, France and the U.S. Paramount must have studied a lot of YouTube clips, because they're all convincingly boring until the CGI comes in. To track and find more clips, visit these companion blogs: The Real Effing Deal and Giant Effing Robots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in