Robert Goulet hits back at Emerald Nuts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Robert Goulet hates Emerald Nuts. The natural energy they provide keeps you awake and on the lookout for Goulet, making it less likely that he can mess with your stuff. No surprise, then, that Goulet is manufacturing his own candy bar, Goulet’s Snooze Bar (“It’s sleep in a bar!”), as a timely riposte. The downloadable jingles, sung by the man himself, are amusing. (“Goulet means forgettin’/Goulet means a-sleepin’/Snooze Bar is my bag, baby!/I need to start some sneakin’.”)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in