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Marketing writer Rob Walker used to send out an entertaining, sporadic e-mail newsletter called "The Journal of Murketing," chronicling interesting intersections of marketing and culture before it went on hiatus a few months back in part so that Walker, who pens a column for The New York Times Magazine called "Consumed," could promote his new book, Letter from New Orleans. Murketing subscribers on Monday were treated to a "Journal of Murketing Hiatus Extension Phantom Special" detailing an ingenious new publicity plan for the book.
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