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It seems fitting, ironic and ultimately tragic that Michael Jackson's best-known ad moment involved a freak accident. In 1984, at the height of his mega-fame in the wake of Thriller, Jacko's hair caught on fire while he was filming a Pepsi commercial for BBDO. Even in the pre-Internet age, and though he wasn't that badly hurt, the story was everywhere, all the time, for months. It became a media obsession. (It eventually inspired the title of Phil Dusenberry's book.)
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