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“Let’s not mistake me for someone who gives a shit.”
That great line, delivered with a dark chuckle by Harry Dean Stanton in a newly discovered five-minute version of the celebrated “Cheat” ad for Guess Jeans, could sum up Stanton’s outlook on advertising throughout his career. He didn’t do many ads. But he did find something to chew on in the private-investigator character from the 1996 film noir “Cheat” campaign, which won a slew of ad awards worldwide.
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