The Right Underwear Makes You an Invincible Badass, Says Fruit of the Loom

First work from CP+B

Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work for Fruit of Loom don't seem to mind it, though. In fact, they've never felt better.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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