Riding the Roller Coaster With Your Mouth Open Isn't a Great Look, Theme-Park Ad Reminds

Plus, bugs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's a shame what powerful G-forces will do to one's face. The latest reminder of this comes in new ads for amusement park Cedar Fair by Cramer-Krasselt in Chicago. The flappy, wind-crushed faces will also appear on out-of-home boards and in print—the actors' visages frozen in a clown-like rictus of fun, allowing friends and family members to make fun of them for years to come. The ads are part of C-K's "Thrills Connect" campaign, which helped drive record season-pass sales for Cedar Fair in 2012.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in