Rich Silverstein Discusses the Creative Pitch That Brought the Super Bowl to San Francisco

Startup Shocase digs into the strategy

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San Francisco used legendary football coach Bill Walsh's famous West Coast offense to help win its bid to host this year's Super Bowl, according to a new video featuring ad giant Rich Silverstein.

The eight-minute interview, produced by Shocase, a social network for marketing professionals, takes a behind-the-scenes look at the contributions of Goodby Silverstein & Partners—Silverstein's namesake agency—in pitching the Bay Area for the big game.

Embedded in the clip is an older promo, which the San Francisco bid team played back in 2013 for the NFL owners who decide where the Super Bowl is held.

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