Rhett & Link to Bestow Awards for Craziest Local Commercials

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Who needs a gold Lion when you can win a LoCo Award? Rhett and Link, the ubiquitous local-commercial experts who just launched their own IFC show, Commercial Kings, have kicked off a contest to honor other locally produced spots. They envision it as the Cannes of kitsch, or the Oscars for small-business owners who gyrate, warble, and overact their way through 30 seconds of airtime. Fans of the genre can nominate and vote for their favorite local commercials in categories like Most Unforgettable Tagline, Best Performance by an Animal or Child, and Best Costume or Mascot.

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