Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Wired has a fantastic interview with Trent Reznor on his revolutionary model for music distribution. Reznor is now giving away all his music for free online (not just that Ghosts I-IV album that we wrote about), but fans are still buying merchandise, CDs and even tracks off iTunes. How can he afford it all? He's given special Super Fans who moderate the Web site's fan-generated content special privileges in lieu of monetary compensation. Reznor's latest idea, an iPhone app for NIN fans to download music, photos and videos, and even find other fans with a built-in GPS locator, will be available at Apple's App Store in a few days.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in