Restaurant Cooks Up a Hot Ad for Char-Grilled Steaks by Just Lighting the Billboard on Fire

Yeah, it's from Russia

Today in crazy Russian advertising news: A restaurant in Yekaterinburg decided to promote its flame-broiled steaks by flame-broiling its billboard as well. It is a pretty hot idea, if maybe overly literal. Russians, of course, love insane outdoor advertising, from horrifying drunk-driving billboards to parasailing donkeys. They also get pretty worked up about cooked meat generally, as we saw in this classic Burger King ad. Via The Denver Egotist.