Renault promises not to use the ‘N’ word

Renault in the U.K. is resorting to that old marketing chestnut of pretending to be racist in a headline while explaining in the copy that they mean a different “N” word. Hilarious, I know. On his Voxford blog, John Kelly has a few questions for Renault: “Is it wise to suggest that except for 10 days in November Renault dealers have a hard time not saying that word?” “Will they go back to saying it on Nov.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in