Renault builds viral around a complete ass

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Renault in the U.K. has gotten lots of mileage out of the Groove Armada song “I See You Baby (Shakin’ That Ass).” It first used it in ads in 2003, angering parents who feared that their already insufferable offspring might start uncontrollably wiggling their bottoms. In 2004, another “shaking” Renault ad was banned because it made fun of Parkinson’s disease. (Which reminds us of a stellar Onion headline: “Michael J. Fox visibly excited about return to TV.”)

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