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Earlier this month, we wrote about an English pub’s most excellent ad that went viral and was celebrated as a genius bit of brilliantly lazy design.
The ad showed what appeared to be a text-message conversation between the client (Tom Hughes, owner of the Friars pub in Bridgnorth) and the designer, Dave Blackhurst. Their text exchange had all the relevant info—mostly about upcoming bands appearing at the pub—that needed to be in the ad. Thus, there was no need to do a “proper” ad at all.
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