Remember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious Meme

And offers the happy ending Serial never gave you

Disaster Girl is one of the most popular memes online. It’s over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in