Reindeer in Crisis After Santa Switches to a Toyota Prius

Saatchi's dealer work traces their odd second acts

What's that way up in the yuletide sky? It's not Santa's sleigh. It's a ridiculously high-concept campaign by Saatchi & Saatchi in New York for the Greater New York Toyota Dealers Association. Over at LifeAfterSanta.com, we learn, in exhaustive multimedia fashion, the fate of Kris Kringle's eight principal reindeer after the jolly fat man ditches them for a Prius.

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