AdFreak

Reese's Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About Tree Shaming

How to turn the tide

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

For those who've noticed Reese's building on its Halloween dominance by making uniquely shaped candies for other holidays, too, here's a little-known fact: It's been making Christmas tree-shaped peanut butter candies since 1993.

But it wasn't until this year that anybody really paid attention, and not for the most flattering reason: The trees appear to be extra blobular this season, and fans have taken to Twitter to complain about the shape—which seems more fecal than festive.