Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Brands have stepped back a little from slamming Donald Trump lately, but Reebok couldn’t help itself after the president couldn’t help himself and told French first lady Brigitte Macron that she was in “such good shape … beautiful.”
Reebok, an expert in helping people get in shape, posted a tweet on Friday featuring a yes-or-no flow chart about when it might be appropriate—or more to the point, inappropriate—to comment so bluntly on someone’s appearance.
Where some brands would have skirted around the specifics of the Trump incident, Reebok went there directly.