Reebok Scolds Trump With Flow Chart About When (Not) to Say ‘You’re in Such Good Shape’

Social response to his Brigitte Macron remarks

Trump, with French president Emmanuel Macron, was derided for his objectifying remarks about Brigitte Macron, at left. Photo: Christophe Archambault/Getty Images

Brands have stepped back a little from slamming Donald Trump lately, but Reebok couldn’t help itself after the president couldn’t help himself and told French first lady Brigitte Macron that she was in “such good shape … beautiful.”

@nudd Tim Nudd is a former creative editor of Adweek.