Redesigning Fatherhood: How Brands Can Turn Their Vision of the Modern Dad Into a Reality

It's time to rethink how we work, and how we live

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Fatherhood isn’t what it used to be. My own dad came from a generation of fathers as nouns—figures to be respected, revered and, at times, feared. They were tireless workers measured solely by their career success and ability to provide financial stability, rather than by their caregiving.

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