Redesigning Fatherhood: How Brands Can Turn Their Vision of the Modern Dad Into a Reality

It's time to rethink how we work, and how we live

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Fatherhood isn’t what it used to be. My own dad came from a generation of fathers as nouns—figures to be respected, revered and, at times, feared. They were tireless workers measured solely by their career success and ability to provide financial stability, rather than by their caregiving.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in