Redefining Luxury, the 2014 Wienermobile Is Now Available for Lease

'Form. Meats. Function.'

My dream of hogging the road in a 27-foot-long, 14,000-pound frankfurter could finally become a reality if I win Oscar Mayer's contest to let someone "lease" a 2014 Wienermobile for a day.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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