Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Two campaigns that, in their moment, were unlikely heroes received top honors at Cannes Lions today.
Burger King’s “Stevenage Challenge” and Reddit’s “Superb Owl”—the website’s 5-second regional Super Bowl ad—emerged as the Grand Prix winners in the Social and Influencer category. For the “Stevenage Challenge,” that’s the second Grand Prix win today, with the campaign earning another, as well as a gold Lion, in the Direct category. Burger King also won a Grand Prix in Outdoor for “Moldy Whopper.”
Top
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in