Red Bull New York mind games begin

Red Bull New York, the newly purchased and renamed Major League Soccer club, has wasted no time in getting its new Web site up. The new Red Bulls logo is everywhere, and there are already images of Red Bull season-ticket brochures. There’s also a reader poll, but it’s not the one shown here. This is a reworked version. The actual version has only the top three options as answers. You’re either “Pretty excited,” “Very excited” or you “Can’t wait” for the new season—good to see they’re ignoring reality from the very first day.

—Posted by Tim Nudd