Recruiting miners still a tough assignment

Brunner returns with a new recruitment campaign for Consol Energy, less than three months after they last tried to convince us that coal mining was a good career alternative. In our view, it’s the most dangerous job on or below the earth, and should only be attempted by robots. I’m starting to think client and agency agree, on a subconscious level, in light of their advertising. New posters—visually arresting, to give Brunner its due—show cityscapes powered by coal-based energy and illuminated in the helmet lamps of miners.