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A recent experiment found that music can help people better tolerate acute pain, so Reckitt drug Nurofen made a special song for people experiencing just that.
The project, created by McCann London, launched during Pain Awareness Month in September and features an exclusive track that was scientifically engineered to help people manage their pain. Nurofen released the song on Spotify as part of the “Tune Out Pain” playlist.
Entitled “All of Us,” the track was developed in collaboration with Dr.
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