Real Estate Ads Done Well? Look No Further Than This Sweet Local Campaign From Maryland

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They’ll take what’s inside the box, Monty!

In this syrupy sweet spot for Creig Northrop Team of Long & Foster Real Estate, a husband and wife keep giving each other gifts in little blue boxes.

These aren’t Tiffany boxes, but our cutesy couple seem pleased as punch all the same:

Awww! (And they’ll be moaning Awww, not again! when they struggle out of bed for those 3 a.m. feedings.)

“We wanted to tell the story of a couple and their journey within an inside joke,” says Dan Schepleng, creative director at ad shop Kapowza, who also directed the ad for Maryland-based client.



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