Real Estate Ads Done Well? Look No Further Than This Sweet Local Campaign From Maryland

'We sell houses. You make them homes'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

They’ll take what’s inside the box, Monty!

In this syrupy sweet spot for Creig Northrop Team of Long & Foster Real Estate, a husband and wife keep giving each other gifts in little blue boxes.

These aren’t Tiffany boxes, but our cutesy couple seem pleased as punch all the same:

Awww! (And they’ll be moaning Awww, not again! when they struggle out of bed for those 3 a.m. feedings.)

“We wanted to tell the story of a couple and their journey within an inside joke,” says Dan Schepleng, creative director at ad shop Kapowza, who also directed the ad for Maryland-based client.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in