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The Ready.gov campaign's emphasis on U.S. citizens' self-preparedness seems to confirm what most Americans already know: We'd better not rely on our government for help in times of disaster. This latest PSA, timed to coincide with the start of National Preparedness Month, was fashioned by Cramer-Krasselt and features some nicely done special effects. We never learn what the disaster is. Nuclear war? Earthquake? Genetically re-engineered dinosaurs? Whatever it is, it's obvious that the shit has hit the fan (and is seriously messing with gravity), so we'd better have our preparedness kits handy.