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Well, this “Fight for Kisses” spot from JWT France for the Quattro Titanium razor sure isn’t Freudian at all. Not a bit. Nothing Oedipal about a father and son fighting over the affections of their wife/mother. No, sir. Jacques Lacan would have nothing whatsoever to say about this ad (partly because he’s dead). I think the only reason this ad is animated is that no human actors would have been comfortable in the roles.
—Posted by David Kiefaber
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