Razor ad causes smooth, soft skin to crawl

Well, this “Fight for Kisses” spot from JWT France for the Quattro Titanium razor sure isn’t Freudian at all. Not a bit. Nothing Oedipal about a father and son fighting over the affections of their wife/mother. No, sir. Jacques Lacan would have nothing whatsoever to say about this ad (partly because he’s dead). I think the only reason this ad is animated is that no human actors would have been comfortable in the roles.

—Posted by David Kiefaber