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If you're lucky enough to live into your golden years, you've earned the right to act as ridiculous as you want.
This campaign for Ethel + Frank, a new online store for vintage handbags, charmingly plays on the theme of old lady swag—aka, the raunchy, shameless stylings of women 65 and above. Three videos present slow-motion, tongue-in-cheek portraits of ladies decked out in full kitsch, making eyes at the camera while showing off their most outrageous dance moves.
The overall production is distinctly reminiscent of camp masters Tim
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