Rats still vermin, as far as we're concerned

Looks like there is finally a conclusion to the Great Pointed Archer mystery, and frankly, it’s not all that exciting. According to this story in today’s New York Post, PR firm Cohn & Wolfe created the campaign, along with ad agency DiMassimo, to “draw the attention of marketing officers at big corporations,” the premise being that if the two companies could re-hab the rat, they could re-hab just about anything.

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