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Music producer and American Idol judge Randy Jackson calls people “dog” so much, it became the central gag of a new Gecio ad.
This spot by The Martin Agency, titled “Dawg,” sees Jackson lend his patented brand of vague critiques to a kennel club dog show. He’s also wearing what looks like Will Smith’s prep school jacket from The Fresh Prince of Bel-Air.
There’s a behind-the-scenes video for “Dawg,” too, and it might be even more staged than the ad itself.
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