Rah! Rah! Us!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

First, it was New York City, deciding to market swag emblazoned with the logos of everything from its Parks Department to the Sanitation Department. Now, Boston and Texas are getting heavy into the act of local boosterism, but we’re wondering how many t-shirts our overloaded clothing bureaus can bear.

Last week, Boston Mayor Thomas Menino said he wants folks to think of the World Champion Red Sox hometown as a "can do" kind of place.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in