Ragú Is Comfort Food for Kids Who've Just Seen Their Parents Have Sex

New ad stirs up viewers

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This Ragú spot from ad agency Barton F. Graf 9000 sends a kid into his parents' bedroom, where he presumably sees them having sex. A meal slathered with Ragú pasta sauce is then positioned as comfort food after such a shock. (Thankfully, we never learn how Mom and Dad were positioned.) The spot for the Unilever brand broke during the Olympics and is surging on YouTube, heading toward half a million views with copious commentary, pro and con, and endless "saucy" references to "al dente," "Prego/preggo" and "sausage and meatballs."

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